Parent panel puts 10 leading brands to the test comparing on six critical criteria.
Parents and caregivers confronted with the choice of more than 30 leading diaper brands in the
U.S. may find themselves confused about which one is the best for their babies and toddlers.
With diaper costs from birth to potty training hovering around $2000 per child, this represents
one of the biggest baby expenses for which parents find very little guidance.
Leading product review site TTPM® set out to make that process a little easier for consumers this
spring as they fielded their first-ever TTPM Diaper Challenge. A panel of parents put 10 of the most
popular brands head-to-head (or bum-to-bum) in a 30-day challenge to see which was best for their
kids. More than 5,000 diapers were used over the course of a month. TTPM provided the diapers to
the participants who rated the diapers on absorbency, odor control, fit/flexibility, comfort and overall
quality, without respect to the price of diapers.
Huggies Snugglers were the undisputed overall winner, capturing the top spot in four of the five
All diapers were rated by real families on a scale of 1-to-5 in each performance category . Brands
sampled were: Bambo Nature, Babies “R” Us, Earth’s Best, Huggies Little Snugglers, Kirkland, Luvs,
Pampers Cruisers, Parent’s Choice (Walmart), Seventh Generation, Up & Up (Target).
“Parents research virtually every purchase they make for their children. That’s why they come to TTPM,” says Jim Silver CEO/Editor-in-Chief. “We realized that consumers are looking for direct comparisons among products, but
there was no current comparison of diapers done with real families, so we married our expertise
with product reviews to the practical experience of families to help consumers find the information
they were lacking.”
The best overall performance with a 4.3 was from Huggies Little Snugglers that received high marks
on absorbency (4.8), odor (4.3), fit/flexibility (3.8), and comfort (4.8). In fit/flexibility category,
Kirkland, Costco’s brand, was rated highest at 4.6. At $0.37 each, Huggies fell between the least
expensive and most expensive diaper brand. One reviewer said, “I have actually purchased these
and have used them since the challenge.” Another commented, “We really like these diapers and
actually switched to them. The stripe indicator and overall quality were big selling points for us.”
BEST IN CATEGORIES
· Absorbency: Huggies Little Snugglers, Seventh Generation (4.6), Kirkland (4.2)
· Fit/Flexibility: Kirkland/Costco (4.6), Seventh Generation & Target’s Up & Up tied at 4.2
· Odor: Huggies Little Snugglers (4.3), Up & Up (4.2), Seventh Generation (4.0)
· Comfort: Huggies Little Snugglers (4.8), Up & Up (4.5), Kirkland (4.2)
· Quality: Huggies Little Snugglers (4.5), Up & Up (4.2), Kirkland (4.2)
A LOOK AT ECO- FRIENDLY
Although a selection of reviewers commented that eco-friendly was not an important criterion,
eco-brand Seventh Generation was among the top three in absorbency, fit/flexibility and odor.
The other two brands TTPM included in the comparative review were Bambo Nature and Earth’s
To see a detailed comparison of all participating brands, as well as responses of panelists to the
individual diapers, visit ttpm.com/diaper-challenge.
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TTPM® is a leading product review site and retail portal for toys, tots, pets and more. With more
than 10 million monthly views of its comprehensive video reviews, TTPM is the number one
resource for consumers seeking to find and easily buy the best toys, baby gear, pet toys, kids
electronics, and sporting goods for their families. The site’s expert team creates more than 5,000
independent reviews annually, each featuring the TTPM Price Check, which lists live price
comparisons and one click purchasing from major retailers.