The
Doux® (pronounced The Do) is a “new school” modern hair care system
with an “old school edge.” With packaging that is bold and bright and
product titles inspired by 90’s hip hop, The Doux is poised to kill it
with those seeking a way to smoothing curly, kinky, and wavy hair into
both, curly or straight styles. The product is now available at Target
making it the newest product to try for anyone looking to manage natural
curls of all types and textures.
Created
by Maya Smith, a 25-year celebrity stylist and International Curl
Master, The Doux was first launched in Europe in 2011 in response to her
passion for helping people master the hair they were born with.
STRAIGHT, NATURAL, CURLY, or RELAXED, according to The Doux, if you grew
it, it’s ALL GOOD. “I was living in Germany at the time, had my own
salon there and my specialty was helping clients to transition to a
relaxer-free lifestyle. I’m obsessed with people maximizing the
potential of the hair they were born with. Mastering curls is my passion
and purpose,” explains Smith.
The
people felt her passion through her products. The Doux blew up overseas
so much so that it caught the attention of media in the USA. “Once we
started getting press in the states the demand for The Doux was
incredible. I had to return to the states and see this vision through,”
Maya Smith explains. In 2014, Maya opened The DOUX Salon™ in Macon
Georgia’s historic Downtown district and started selling her
professional grade products at her salons and on-line.
Fast-forward three years and a lot of work and dedication, The Doux has arrived in Target stores; no easy feat for an indie brand. “We are so excited to bring The Doux to the masses. It’s 20 years in the making. We listened to 20 years of feedback from actual clients from Minneapolis to Morocco. We listened to what people wanted, a salon grade, high quality product that delivered on its promises. Helping people to manage and maintain their natural hair and celebrate their own bold, unique style is what the last 25 years of my professional life has been about,” Maya Smith shares.
The
Doux also redesigned its packaging, with the intention to disrupt the
category. It’s bold with bright colors, which is the opposite of the
more subdued look you see on the shelves currently. “I’m a fan of 90’s
rap so I wanted to incorporate lyrics and titles in the packaging,” adds
Smith. With titles such as Bonita Afro Balm, Mousse Def, Sucka Free,
Fresh Rinse, and The Light, The Doux will most definitely catch the eyes
of Millennials and Gen X’ers alike.
THE PRODUCTS:
Shampoo and Conditioner
*SUCKA FREE™ Moisturizing Shampoo, *FRESH RINSE™ Conditioner
Sulphate
& Paraben-free Shampoo and Conditioning Duo with Shea Butter &
Sea Silk. A gentle cleansing system for thick, dry, or color-treated
hair. Ultra-hydrating conditioner has amazing slip for easy detangling.
Sea silk smooths the cuticle, leaving hair frizz-free and full of body.
MSRP: $12.99 each.
Stylers:
*BONITA AFRO BALM™ Shine
Enhancing Texture Cream Delivers shine and manageability for pixies,
Afro's, tapered cuts, and twist/braid/coil sets. Certified organic
botanicals, alcohol & paraben free. MSRP: $15.99.
*MOUSSE DEF™ Texture
Foam Non-flaking mousse gives definition to curly styles without
stiffness, cloudiness, or crunch. Soy proteins and natural humectants
make this humidity-resistant styling aid ideal for thermal styling as
well. MSRP: $14.99
ENTER BELOW:
