Using online stores has long been no longer
exotic, but familiar reality. It reduces both temporary resources and money,
which is why it is so popular with consumers. However, furniture, as a
dimensional and relatively expensive product, has certain difficulties
promoting on the Internet.
Is it worth spending money on online product
promotion and why is it needed? The bulk of sales, as of today’s practice
shows, still occurs in shopping centers. If you are looking for furniture, you
can also consider the
highest quality shade sails.
Internet channels are a powerful motivational
tool that allows the client to also analyze who he is dealing with. That is why
the interface of the store’s website should be solid, should competently,
moderately and intrusively present products, profitably representing the
advantages of the company.
Trends in
Choosing Furniture
When choosing, for example, upholstered
furniture, consumers usually go in one of two ways. The first is characteristic
of a more age group. Such customers start with a visit to a real point of sale,
visually examine materials, models, and receive tactile information about the
product. A purchase is made there. After collecting and evaluating all the
data, they buy the goods through the online store.
Those who follow the second path (this is mainly
the case with younger ones) study photos on websites, choosing a suitable
design, colors, descriptions of functions, and then go to the shopping center
to confirm or refute the prevailing opinion about the options chosen, their
real comfort and quality. And if all the criteria are met, they get a piece of
furniture they like. Producers and sellers need to meet the requirements of
both groups of consumers, then the consumer audience will grow significantly.
It has been noticed from experience that the
most visited sections on sites representing furniture are the product catalog
and store addresses. This confirms the need for omnichannel for
furniture products,
as well as for any other.
There is another feature associated with the
introduction of online sales, which are still perceived by customers as risky:
people often present an order according to the picture but receive a product
that does not meet high expectations. The percentage of failures is increasing.
It turns out that for sellers, online sales are fraught with great risk. Online
stores are forced to invest increased funds in website promotion and product
promotion, offer discounts, hold promotions, and discount sales.
Work exclusively in the salon or only through
the online store becomes unprofitable and does not cause customer confidence.
That is why it is for the sale of furniture products that the combination of
offline work and online stores is so relevant and promising.
Survey insights
At the beginning of 2019, experts conducted an
extensive survey among users. 76% of all respondents purchased furniture.
Here are the data from this audience:
●
48% emphasized that
the Internet is an important factor used in the purchase of furniture.
Answering the question: “Where did you purchase furniture over the past 6
months?”, 50% of the audience mentioned the use of Internet channels. 18% of
respondents purchased furniture directly from an online store, a third of
respondents combined a trip to a furniture salon with an order from an online
store. But at the same time, the remaining 50% of buyers, acting in the usual
way, took furniture in the store without using Internet search.
●
70% of respondents
purchased furniture, considering information from the Internet and drawing on
their own experience. 51% of customers start studying the issue from the
Internet, and 19% look into it after going to the furniture salon. Relying
solely on Internet data, 15% of respondents purchase furniture, and 13% use
only live purchases in stores. 2% of the study participants found it difficult
to remember exactly where they bought furniture.
●
The benefits of online
shopping. The survey participants predictably attributed these advantages too:
• - the opportunity to see and
analyze the proposed value of furniture at various points of sale
• - A huge range of options for a
given request
• —Saving temporary resources
• —Saving budget funds, as, according
to consumers, online stores offer lower prices
So, according to the results of the survey, we
conclude:
●
purchasing furniture
through online stores has become a familiar activity for half of the users
●
70% of the audience
turn to the Internet when searching for the right purchase option
●
the main advantages of
using the Internet when choosing furniture are the ability to compare prices,
saving time and finance.
World
furniture industry: what’s on-trend
Eco
The main trend in furniture is natural
materials. All over the world, people focus on the environmental friendliness
of housing and objects surrounding at home and in the office. Therefore, the
modern choice of many is furniture from a solid array. And not only naive
simplified, but also more budget. In this style, expensive unique designer
masterpieces from relict tree slices are presented.
Plywood in
trend
And no wonder! Plywood allows you to realize the
most modern ideas. Pavilions of exhibitions devoted to modern innovations are
filled with designer fantasies from this material.
Chubby sofa
There is never a good sofa! Minimalism is losing ground, and upholstered
furniture is noticeably growing and getting thicker. And how nice it is, coming
from a cold street, to immerse yourself in a warm and cozy plump sofa!
Starring
metal combinations
Air seats made of wire. Or the union of the Arctic luster of metal with
the warmth of wooden details. Cold metal and soft
cozy textiles. Attractive combinations.
Non-shouting
luxury - furniture trend
The respectability of its owner will be
emphasized by the decor of the house, where all furniture is made of natural
materials. Each thing is of a unique design, boldly declaring its considerable
value. But this is achieved not with a golden sheen, but with carefully
thought-out catchy combinations and beauty at the level of masterpieces. This
is traditionally famous for manufacturers from Italy, Germany, Austria, and
Poland.
Key furniture trends 2019-2020
A harmoniously selected furniture set is a
rather difficult achievement, considering the numerous nuances of a room,
interior, and lighting.
Next, we will try to reveal the main modern
trends in the furniture industry.
1. Pink nude. The discreetness and naturalness of a pale pink shade
attract more and more supporters this season. One of its many advantages is its
excellent compatibility with almost all colors, both bright and bold, and
practically neutral.
2. Beds are cocoons. And this is again a step back to nature, to the
roots. Beds with a headboard and footboard, covered with cozy, pleasant to the
touch textile, are called under the wing, promising calm and protection.
3. Geometry. In addition to soft lines, trendy and bold geometry in
the most unpredictable combinations. The fashion of the coming season
gravitates to overall forms and asymmetry.
4. Natural materials. Interior designers never tire of experimenting
with combinations of various previously seemingly incompatible materials
generously offered by nature. Items made of wood interspersed with details made
of quartzite, marble. Ceramic fragments of the decor boldly combine with metal
elements or concrete.
5. Rounded shapes. Elegant flowing lines flow into modern fashion
from the 70s. Smooth corners, rounded bends give softness to visual perception
to soothe.
Conclusion
It
is important for the consumer to hear or read real reviews about the purchased
products. And in the case of furniture, you can also touch, touch, evaluate
whether the soft furniture is soft, whether the cabinets are spacious enough,
whether the doors open conveniently, etc. For tactile sensations, to “sit on
the couch”, people go to salons, where models are presented live.
