BLOOM AND ADVENTURE TO FITNESS LAUNCH FIRST-OF-ITS-KIND FUNDRAISER
Exclusive partnership provides schools an opportunity to raise money and
earn wellness-based incentives from the nation’s leading educational fitness provider
Bloom has partnered with Adventure to Fitness, the nation’s number one educational fitness program for kids, to create a first-of-its-kind, high-profit product fundraiser.
Beginning today, the Passport to Fitness program is
available to schools. The first savings card fundraiser from Bloom,
schools raise unrestricted funds by selling Passports for $20 and
collecting a flat 50 percent profit from each transaction, and in lieu
of traditional fundraising incentives, each student and classroom can
earn a year subscription to Adventure to Fitness.
Developed
by parenting, medical and educational experts, Adventure to Fitness is
used by over 100,000 teachers daily. 30-minute, animated live-action
episodes are centered around core subjects like math, history and
science, and provide moderate-to-vigorous physical activity for
children. Teacher and parent guides with suggested activities to
reinforce lessons learned are also provided with each episode.
“Knowing
that there are few opportunities for children to play at school, and
that classrooms are in need of financial resources, we saw an
opportunity to make a positive impact by developing a program with
Adventure to Fitness that will not only raise funds to support
educational programs, but help children and entire school communities
become healthier and happier," said Ryan Hedspeth, President of Bloom.
The
Passport to Fitness is a plastic savings card that features eight
direct deals from prominent up-and-coming brands, including ZeroWater, Le Tote, The Bouqs, and Scentbird, and Adventure to Fitness content is gifted to qualifying schools on behalf of these featured companies.
Each card also has a unique code that provides access to a 6-month subscription to Bloom Bonus Rewards, an
exclusive online shopping portal with premium discounts on select
merchandise from name brands, vacation and travel, and event tickets
throughout the country. The offers and technology were originally
developed as a loyalty and incentive platform for Global 100 companies
but will be featured in the fundraising industry for the first time
through an exclusive partnership with Bloom.
Bloom’s
incentive program is designed to provide Adventure to Fitness content
to schools that reach specific sales goals. Those selling 1,000
Passports will raise $10,000 and receive a one-year subscription to
Adventure to Fitness for each classroom. When schools sell 1,500
Passports, they will earn $15,000 in unrestricted funds, annual
classroom subscriptions, and each student will also receive Adventure to
Fitness content for their home.
Schools interested in the Passport to Fitness program can learn more by visiting www.BloomForGood.com/A2F.
What does Adventure to Fitness do? Adventure
to Fitness draws on children’s interest in technology. We live in a
world that is increasingly digital. By putting the Adventure to Fitness
program in a digital format, we reach kids on their level. Our videos
and online activities create an interactive framework in which kids
play, get active, and understand new concepts. Innovative media makes it
possible to motivate educational and healthy desires in our children.
Our program draws on that power through friendly characters, high
quality animation, compelling stories, and more.”
Why is physical activity in children so important? According to the CDC and WHO, it is recommended that children (5-17) should accumulate 60 minutes of moderate-to-vigorous physical activity per day.
• Most of the physical activity should be aerobic.
• Physical activity should be age-appropriate and revolve around playing and having fun.
Physical activity among children is critical for better health as it:
• helps maintain a health body weight
• decreases childhood obesity
• improves blood flow and mental clarity
• promotes strong muscles, bones, and joints
• develops a healthy cardiovascular system (heart and lungs)
• develops coordination and movement control
• helps manage stress, depression, and anxiety (mental health)
• helps to develop self-confidence and self-esteem
• and creates healthy habits for a lifetime.
Physical activity also positively impacts learning and academic achievement. It improves:
• attention and concentration in class
• classroom behavior
• grades, graduation rates, and GPA
• standardized test scores
• school attendance (fewer days of school missed)
• educational aspirations
How to encourage active lifestyles: Engaging
in physical activity as a family can be rewarding and beneficial for
children. Studies show that children that are encouraged and supported
to be active by family and friends are more likely to participate in
physical activity.
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