Building a Women’s Business That Feeds Your Soul - Find Your Tribe
one of us has a purpose and a mission. Building a business requires you
to walk your soulful path and manifest your vision.
With over 40 years of experience, Kaya Singer, business owner, entrepreneur, mentor and author of the book Wiser & Wilder,
says that success comes to those who focus on being authentic, in the
right circle of people, in a balanced and actualized way, with a strong
voice. It also means being willing to face the unhealed parts of
yourself that hold you back.
new book is for is designed to help people who not only know their
purpose and mission, but are ready to walk a soulful path and that
manifests their vision with the right people.
“Finding your tribe is perhaps one of the most important steps to focus on in business,” she says.
tribe is made up of all the people who love your business, products,
services, and you. It's your fans, current and potential customers and
clients, and your colleagues. They enjoy hearing what you're up to, and
they spread the word to others about your business. it's just as true
now as it has been down through the ages: women thrive in circles with
other women (Think quilting bees, knitting circles, etc., and now
To grow your tribe, increase
your fan base, and continue to build your business, you need to connect
with others. This may seem obvious, but not everyone does this
Here are seven important key ways to grow your tribe:
Search for Women’s Networking Groups and Business Clubs in your Local Area.
You can do a Google search by typing in "women's networking groups"
along with the name of your city or town, and see what comes up.
Providing you get some results, scroll through them and see whatand
who might be appropriate for you to reach out to. Then plan to attend
their next networking meeting, which is often free for first timers.
When you attend, remember to be a good networker. This means be curious
and learn about others and their businesses before you share all about
yours. When you're a good listener, others want to learn about you.
Do online searches through the social media channels.
For example, open up Facebook and inside the search bar at the top,
type in the same words as in the example above. "Women's networking
groups" and the name of your city or town. Notice what comes up here?
Then, to get even more specific responses, look at the top of that page
and click on the link that says "groups". The results should be good
opportunities for you. If you don't get any responses, try changing the
key words in your search until the information you want comes up.
Tap in and take advantage of your own networks.
Who can you ask for suggestions or referrals? Make a list of people you
think could be helpful, and then ask them if there are there any groups
they know of that you should be a part of? Or do they know any
individuals that they think you should get to know. Not only are you
tapping into the wisdom of your own networks, but you are also allowing
others to help you, and they will feel good about that. Ask them if
they'd be willing to introduce you so that it is a "warm" connection. Be
sure and return the favor when you find someone or an event that they
would likely benefit from. This is called building social capital and
it's networking at its best.
Set up coffee or tea dates with women you meet and feel a connection toward.
When you're together, look for ways you can collaborate with one
another through your businesses. You may come up with some great ideas,
and if not, you've at least made a new friend. Magic happens when you
show up, but first you have to ask. Make a list: Who would you like to
get to know better? And then reach out and ask.
Start your own Meet Up group and invite people to come.
Think about the kind of group you would like to be a part of, and the
kind of women you want to attract. What are your interests? What are you
values? Make a list and imagine the kinds of people you like to know.
Go to meetups in your local area. Experiment with the best key words to
use, and when others search using those words, your event will come up.
Don't stop there though. Invite people on your email list, or in your
address book, and be sure and post it on your favorite social media
channels too. Creating a group is one of the best ways to be seen as a
leader and an expert in your field.
Go to a local tea shop or cafe with your lap top and work from there.
You may not know anyone personally, but just being out with other
people can make it feel like you're a part of a larger community.
Eventually you will see the same faces and you'll start to get to know
others. Be open to others; You never know who you're meeting until you
talk to them and get to know them. You just may find your next partner
or best friend.
Build a community on social media.
Your tribe members are not limited by geography. Through the Internet,
your tribe can be anywhere in the world! It's important to do a little
research and find out the platform that your clients and tribe are more
likely to be on. Simply ask them through an email, or as you're meeting
people, find out which platform they are on the most. Track the top
places where your tribe likes to hang out. Then, you'll need to make
some decision. You will likely not have the time or energy to focus on
every platform your tribe mentions. It's better to pick one or two
social media channels, and do a deeper dive with them. You can have a
presence on more, but really get to know and understand just one or two
of the channels, preferably the top two where most of your tribe hangs
Join groups on social media.
This is so you can meet more people and they can also get to know you. A
good place to begin is Facebook groups because so many people are using
the platform. In the Facebook search bar at the top, type in the topic
or focus that interests you. Join a group and get involved by making
comments, posting and liking other people's comments. Notice who stands
out to you and why and then reach out to them. You can comment on their
posts, or send an invitation to connect outside the group. This is
another good way to get to know others. You can also start your own FB
group and invite others to join you. It is easy to do. Simply go to what
looks like an upside down triangle at the top, right side of your
screen, and click on "help". Type in, "How do I start my own Facebook
group?" and you will get a step-by-step guide. Once you set up your
group you can invite all your FB friends or select certain individuals.
Beyond being seen as a leader and expert in your topic area, a
side-benefit of Facebook groups is that it's very easy to build real
relationships without reading tons of posts you don’t enjoy.
Start Your own small Mastermind Group. A Mastermind Group is a fabulous way to offer and receive support from others.Many
women want this, but they wait for a group to drop in their lap rather
than initiating one themselves. Don't fall into that trap. If there
isn't a group for you to join, create the kind of group you want. Be
selective and choose 3-4 people who are at a similar level as you are
and are also looking for support. These might be colleagues you have met
a local groups or even met online. A group can be local or you can meet
on phone or Skype. Begin by writing out an intention with your own
culture and values and then you will attract women who want something
Look for ways you can promote others.
This key is huge and may be the most important one of all. Building
good relationships means being there for other people and sharing help
and resources when you can. Refer people to an awesome massage therapist
or tell people about a web designer who is good. Promoting is giving
in the highest way for entrepreneurs as it helps them to build their
tribe. Gifting to others builds positive energy and expands your
community too, so It is a win-win.
with supportive people not only helps build your business, but it
builds real community, plus it helps you to grow personally as an
individual; this is particularly helpful if you tend to be more
Kaya Singer’s book, Wiser & Wilder,
goes beyond the usual how-to business advice and instead places its
focus on HOW TO BE. It contains over 150 pages of heart-centered
personal stories, purposeful activities, and inspiring wisdom to
encourage women entrepreneurs to invest in themselves so they can become
who they are meant to be in this world. Included are illustrative
drawings that are creative and engaging. The book encourages readers
to access guidance from their soul level in order to come out of hiding
and overcome obstacles that are holding them back. With over 40 years of
experience, Kaya has seen again and again how creating clarity and
confidence around life purpose empowers women to manifest the prosperity
they need to carry their visions far and wide.
Wiser and Wilder
188 pages, trade paperback, also available in Kindle
ISBN-10: 0982641222 ISBN-13: 978-0982641224
Published by Awakening Business Press (May 1, 2016)
Singer is a Wise Woman entrepreneur, mentor, artist, and writer. Having
never fit into a traditional business box, Kaya’s been self-employed
for over 40 years, beginning with her first business selling pottery on
wisdom touches thousands of women through mentoring, women’s gatherings
and personal growth retreats, in both the United States and New
Zealand, where she lived for 12 years. She has a BFA in Fine Arts from
Ohio State University and an MS in counseling from the University of
Oregon. Kaya’s mission is to support visionary women to wake up, stop
hiding and invest in themselves so they can reach their true potential
and make a bigger difference in the world. She knows that it’s time for
women to show up!
growing into her Crone wisdom years, she’s come full circle and is has
integrated her art and coaching business into one. When not working with
clients, she paints in the studio she shares with her husband Wayne,
plays with clay, dances to 60s music or spends time out in the forest or
at the ocean in Oregon. She loves pure nature and this is where her
Wild Woman thrives and reconnects to Mother Earth.
She lives in Portland, Oregon.
What People Are Saying
I had only had this book when I left corporate America in pursuit of
creating a fulfilling business, my path would have been so much easier
and faster towards the success I enjoy today. Wiser and Wilder guides
you from inspiration through effective business know-how to nurture your
highest vision into reality—in a way that feeds your woman’s soul!”
-- Sonia Miller, Author of The Attraction Distraction: Why the Law of Attraction Isn’t Working for You and How to Get Results
was beyond refreshing to read and experience the charm, simplicity, and
powerful wisdom offered in Kaya Singer’s soulful book Wiser and Wilder.
The twenty-first century has arrived just in time to help us reframe
the way we do business, protect earth resource, and honor age. Kaya’s
visionary expertise is more than timely, highlighting a joyful approach
toward personal abundance and illustrated with her whimsical art. The
book urges the reader to shift their consciousness toward a new
paradigm; one that combines joy, business, and health as a triad for
-- Isha Lerner, Author of Inner Child Cards: A Fairy Tale Tarot and The Triple Goddess Tarot
journey along with information not far from being Shamanic enriched is
very empowering. Wiser and Wilder takes us back to our roots as women,
back to who we truly are before we felt disempowered. A great book to
-- Mia Saenz, Editor-in-Chief, BellaMia Magazine
and Wilder is a book that will tap you on the shoulder, inviting you to
go deep into your heart and soul. Being a woman in business is a very
different experience from what many of us expect. Kaya Singer shares a
vision of doing business, and life, in a round, whole, integrated, and
uniquely feminine way. The information on the three stages of life and
business should be required reading for every woman who wants to make a
difference and a living.”
-- Lynne Klippel, Best-selling Author of Overcomers, Inc.
Singer’s soul opens on every page of Wise and Wilder. Though I’ve been
on my spiritual and emotional growth journey many years, I recognized
places within me where I’m still, growing and need to release past hurts
that’s impacted my creativity and my business. I see myself as fairly
confident and her empowerment rituals are helping me embrace my
greatness and believe in my brilliance on an even higher level. A
must-read for creative women entrepreneurs.”
-- Denise Michaels, Founder, International Book Writing Guild
Singer’s Wiser & Wilder: A Soulful Path for Visionary Women
Entrepreneurs is a godsend. At last, a wise elderwoman, coach and
therapist, tells us we are not crazy because we can’t fit ourselves into
the male-dominated world of business. Singer’s astute counsel
encourages women to reinvent entrepreneurship in their own image. She
suggests trusting intuition and following bliss as well as doing the
hard work of marketing. She advises, ‘put your health, wellness, spirit
and family first…. Just because you put your kids first doesn’t mean you
aren’t powerfully committed to your business success. It just means
that the way you operate will look different.’ In addition to thoughtful
coaching, Wiser & Wilder offers exercises to help readers address
their own unique challenges and gifts. Above all, Singer emphasizes the
importance of deep psychological and emotional work in creating a path
to success, an approach that taps the courage in the heart of every
wise, wild woman.