Successfully growing your contractor business is not something that happens overnight, but you should see steady results. Below are some great ideas to help take your business to the next level.
Get Your Name and Business Expertise Out In the Public
You can be the best electrician or commercial builder in the business, but unless you get your name and service out there in the public eye, you will not be getting a lot of phone calls. Take the time to show up for local events, chamber of commerce meetings or help with local charities. The more people you meet, the greater the odds are that you will start to gather a customer base.
Provide Excellent Customer Service
Customer service should be a top priority for you, or any other employees you have. Getting repeat business and earning referrals all come through treating your current customers with respect. This is one time the Golden Rule of "treat others as you want to be treated" applies.
Always Ask for Referrals
Getting a referral is almost like finding a small gold nugget. You will never get a gold nugget if you never ask. Customers rarely think about offering referrals, but they may know someone that needs a similar job done. The worst they can say is "no."
Go the Extra Mile to Please a Customer
Never stop a job at the point of "good enough." Always strive to go the extra mile and make them feel special. You will find out fairly quickly that you are often getting excellent word of mouth advertising from happy customers.
Establish an Online Presence
Create a social media account so that you can interact with local people and answer specific questions about your specialty skills. Have a website made where people can contact you to request an appointment, or simply get some needed information. The website should list your business hours, location and what areas you service.
Hire Needed Employees to Stay Organized
If you hate to do the bookkeeping, hire someone. If the office work slows you down, hire a secretary. You do not have to hire full time employees, but any assistance you can get to stay organized and look professional you should readily do.
Budget and Bid Well
Many contractors go under from poor money management. Create a business budget and stick with it. Hone your bid skills so that you never lose money on jobs.
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