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freshback™ Launches the First Smart-Laundry™ Treatment Product in Canada

Make Any Clothing Germ-Free/Odour-Free for a Whole Year


freshback™, the first Deep Fiber Fusion™ treatment on the market that eliminates body odours at the source and prevents them from returning for a whole year, is now available at The Running Room stores across Canada, and will be available this month at Mountain Equipment Co-op (MEC).
MEC will carry the freshback™ Sport, Outdoor, and Sportsman Machine Wash kits, while The Running Room will sell Sports Machine Wash kits.

“The patented freshbackTM treatment provides a new level of clean, the highest level of hygiene, and is the only treatment that allows you to stay body-odour free during and after any kind of activity,” says Gilad Gozlan, CEO of Maaterra Group, a biotechnology company that developed the product.
While Gozlan says there are several cleaning and laundry brands on the market today promising to keep clothing fresh, germ-free, and eliminate body odours at the source, none of them have been able to provide a long-lasting, single-treatment solution…until now.

 Imagine sweating without stinking!

“There are several clothing and linen manufacturers that make anti-bacterial and odour-free products for the long-run, but they are limited to ready-made designs in a limited assortment. freshback TM can treat any existing new or used item of clothing or fabric a person owns and ensure it is germ-free and odour-free for a whole year or twenty-five washes.”

freshback™ can be used in any washing machine, including high-efficiency machines, or by hand washing. The company’s patented Deep Fiber FusionTM treatment process uses a premium detergent to remove built-up oils, soap residue and factory-applied softeners; a Freshener that creates the long-lasting, odour-prevention effect; and a Bonder that seals the Freshener to the clothes to create a durable & imperceptible odour shield that blocks and prevents body odours from returning. 

freshback™ is made from natural and non-toxic ingredients, is gentle on all cloth types, leaves no scent on clothes, and contains no bleach. It changes none of the technical abilities of fabric, including breathability, waterproofing, compression, or wicking. All products are laboratory designed and real-world tested, and 100% guaranteed.

 Perfect for all outdoor enthusiasts!

Gilad, a professional cyclist, decided to launch freshback in Canada after frequent visits for rallies, races and mountain biking, recognizing the country as a leading sport nation.

“We have developed versions of freshbackTM specially-designed to treat specialty wear and gear used by athletes and outdoor enthusiasts to eliminate sweat odours and mildew,” Gozlan said. “Whether they’re practicing in the gym, playing hockey, running, cycling, or in the great outdoors hiking, mountain climbing, skiing, fishing or camping, both fitness and sports enthusiasts will love this product.”
freshbackTM Smart-LaundryTM treatment combines practical, aesthetic effects with an ecological conscience to promote less washing, less resource waste, and less money spent on non-ecofriendly laundry products. 

For more information, visit

About freshback™/MaaterraTM Biotechnology
Maaterra™ Biotechnology Ltd. is a startup company that owns the intellectual property for the first and only molecular bonding process that can bond myriad molecules to all kind of fabrics. Maaterra’s first series of products is labelled as freshback™. The company’s goal is to expand into the global market and promote its new revolutionary products.


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