Two South Korean automakers exceeded expectations in 2011 when they outsold European automakers. Car buyers in the United States purchased more cars from Kia and Hyundai that year than from all of their European counterparts combined.
In 2011, both of these South Korean auto manufacturers saw their sales rise dramatically, setting new records. Hyundai saw 23 percent growth, while Kia’s was 28 percent. All of this was in spite of the fact that the American economy was low and people avoided purchasing new vehicles during the time period. The reason for the success of Hyundai and Kia is because of their strong products. The Kia Sorento is on the truck top ten list, while Hyundai's Sonata and Elantra are both frequent bestsellers.
Differences Between The South Korean And Japanese Auto Industries
Japan is the main reason behind the South Korean automakers rise to power. First, a massive earthquake hit the country, and then their currency lost some of its value. As a result, Japanese automakers stopped focusing on design, while at the same time, those in South Korean, notably the Hyundai Auto Group, stepped up. The results are well-designed, sleek looking cars that are very reliable. Also, both Hyundai and Kia price their vehicles affordably.
Behind Kia’s Success
Kia’s sedans hit all of the major safety milestones. Their vehicles, which used to look like leftovers made from scavenged parts, now are sleek and modern. They make many top-design lists and are very dependable. Dealerships have a hard time keeping the Optima in stock, although thankfully consumers can view inventory here. It helps that the competition, especially the Toyota Camry, keeps repeating its body styles. This really makes the Optima stand out from the crowd.
Mong-Koo Chung And The Hyundai Auto Group
Although Kia and Hyundai are seen as two separate companies, they are actually owned by the Hyundai Auto group. Chairman Mong-Koo Chung oversees this chaebol (conglomerate) and is credited with helping Kia rise from its original position as a manufacturer for other automotive companies. Thanks to a few creative advertising campaigns, Kia’s vehicles are now memorable.
Hyundai, on the other hand, has three models that draw in consumers. The Elantra, Sonata, and Tucson are all fuel-efficient and well-designed. The interior of the Elantra is comfortably designed, yet modern. It makes the Toyota Civic pale in comparison. Even better, Hyundai ran a number of ad campaigns showing off the Elantra’s capabilities. On top of this, these ads captured consumer’s attention with a useful buyback guarantee.
However, it’s not just about the creative ad campaigns, great design, and reliable vehicles. It also helps that the Hyundai Auto Group builds their cars in the United States. This gives consumers confidence, as they help support some of their fellow Americans.
Consider A South Korean Car
The next time you’re ready to purchase a car, don’t forget to test drive some of these South Korean models. You can view inventory right on their websites and check out the offered features. There’s a reason why these cars are at the top of the charts.