Staying Money-Savvy - How Coupons Can Benefit You and Your Wallet


With prices skyrocketing, saving a coin or two here and there will only be beneficial. Too embarrassed to shop using coupons? Oh c’mon, even Kourtney Kardashian uses the money-saving tickets and she’s dripping in gold! In fact, a survey by the University of Arizona found that the rich use coupons more than those who need to save. 



Moreover, a Ramsey Solutions study showed that 93% of millionaires use coupons. Overall, 96% of Americans use coupons, at the very least occasionally. Looking at the many benefits of using coupons, these numbers are not surprising. There are people who don’t use coupons even though every penny saved is most certainly a penny earned. 


Why Do Some People Ignore Coupons?

Considering we live in a digital era coupon usage is only rising. In 2014, 16 billion online coupons were redeemed. In comparison, about 31 billion e-Coupons will be redeemed this year which is a massive upward trend. Then how is it that there are still people out there who don’t use coupons? What is their reasoning? Many people do not use coupons because they think finding and clipping coupons is a tedious process. 


These folks are unaware of how easy and straightforward fetching coupons has now become thanks to the internet. With websites like EMUCoupon that accumulate variety of coupons in one place, couponing has become extremely convenient. 


Moreover, there are still people out there who believe in the stigma attached to coupons - that they make you spend more or that using them means you are cheap. Considering there are infinite benefits of using coupons and even celebrities are getting in on the act, these stigmas are juvenile to say the least


Stats reveal that using coupons can save shoppers from $30 to $50 per week. This means annual savings of $1600 to $2600 can be made. At the end of the day, it depends on one’s own shopping habits if or not he is likely to spend more with a bunch of coupons in his hand. Then there is the brand loyalty factor that some individuals harbor. Though another brand offering the same product may be giving a coupon discount, they’d still stick to the brand that they’ve come to trust and prefer. 


Top 5 Benefits Of Using Coupons When Shopping 


If you are money savvy, coupons can help you save a good amount of money - this is the first and most obvious one among the many benefits of using coupons. However, there are also other reasons why couponing is a good idea. Let’s dig into the benefits of using coupons below: 


1. Save All Year Round

According to a Cyber Monday insight, sales worth $7.9 Billion were noted on this marketing event in 2018. Similar figures are observed on Black Friday. However, these are just two days of the year.

What of people that need discount on normal days? Well, this is where coupons come in. Whether it’s December, July or any other month, coupons are available throughout the year. This distinguishes coupons from other discounting opportunities


2. Stockpile products for use later

If you are able to get any non-perishable products on discount owing to the availability of a coupon, you can buy in bulk. You can stockpile items for future use in this way. This means you won’t need to make additional trips for the products that you are able to stockpile. Moreover, the amount saved is also likely to be good compared to buying single items at full price. 


3. Get dream products without pressuring your wallet 

Often there are some things that we want to purchase but we resist because they are costly. These can be electronics, that one dress you’ve been eyeing for prom or just any other items. With a coupon, you can easily purchase without having to worry about the price since you are able to fetch the piece at a good discount. 


4. Give more by spending less 

Many people have a routine of giving in charity. They don’t give money and instead provide food, clothing and other necessities to those in need. If you are someone like that, the use of coupons can help you save more. Savings enable you to give even more in charity or save some money for yourself. 


5. Invest in whatever you want 

Have you been trying to save money for a summer trip? Or for starting a small business? Know that starting small can be helpful. If you are even able to save $20 every time you shop, you may be able to save a good amount of money within a year’s time. This can be especially helpful for mums living a frugal lifestyle or students with low-income jobs.


6. Know when to shop 

If you are someone who keeps an eye on when his favorite brands offer coupons, you will also learn when to shop. For instance, instead of wasting all your money in September, you can shop in the Halloween sale season. Moreover, you will also know when to expect coupon codes for shopping from clearance sales. 


Unlike how it used to be, finding coupons is simple these days. All you have to do is visit couponing sites for coupon code insights. You can also find coupons by subscribing to the newsletters of your favorite brands and keeping an eye on their social media channels. Remember, the key to saving while shopping with coupons is buying only the things that you need and nothing extra.

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