How to Choose The Best Content Format

Whether you’re trying to make money for your existing online business or through your blog, you can leverage content to attract users who would be interested in the products or services you sell.


But finding new content ideas is not easy. In fact, it’s the number one challenge of content creators. To choose the content format for your business, start by answering these questions:


  • Who are the people you’re trying to reach?

  • Who are your competitors? What type of content do they use?

  • What’s your budget for new content?

  • Can you create it yourself or do you need to pay someone external?


    You should also deliver the right type of content based on the marketing funnel stage of your visitors. For example, social media content might be better to attract new users, while creating contests and templates will increase their interest in your business.


will this content format work for you?

content types wheel

2 comments:

  1. it’s the number one challenge of content creators. To choose the content format for your business, start by answering these questions: Who are the people you’re trying to reach? Who are your competitors?

    ReplyDelete
  2. Text-based content will always play a part in digital marketing, ... want to offer a specific opinion that is best delivered in long format.

    ReplyDelete

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