Is one of your 2022 business goals to begin creating stronger connections with your customers? One of the best ways to do this is going to be by creating tons of video content and releasing it to the world.
You might already be creating lots of killer content for your website. And that's great! It'll give you a big advantage over all the businesses out there that are still operating without websites.
But if you haven't done it already, 2022 should be the year when you make the leap into coming up with video content for your business. It'll be some of the most engaging content that you can possibly produce—and it'll allow you to connect with your customers like never before.
Today, we're going to talk about a few of the top video content trends in the marketing industry at the moment. By following along with these trends, you should be able to manufacture smart marketing content in video form throughout the next year.
Learn all about the latest video content marketing trends below and start putting them to good use.
Using Smartphones to Shoot Video Content
If your company is going to make it a point to shoot more video content in 2022, you might be tempted to head into the office on January 3 and order up a bunch of video equipment. But good news: You don't have to do this anymore!
While you're more than welcome to buy fancy video equipment if you have room for it in your budget, these days most of your customers are going to be satisfied with the videos that you can shoot using your smartphone. In fact, many people won't even know the difference between video content shot with fancy equipment and video content shot with a smartphone.
At this point, there are more than a few movies that have been made using smartphones. This should show you that you don't have to be shy about using your smartphone to create video content on behalf of your business.
By doing this, you can create the video content that you want without breaking the bank. You can also create more video content than you might be able to otherwise.
Adding Captions to Video Content
In recent years, one survey after another has suggested that the vast majority of people consume video content online without the sound on. One of these surveys found that about 85% of people watch videos on Facebook with no sound.
With this in mind, you aren't going to be able to get away with relying on the sound in your company's video content to get your messages across to your customers. You're going to have to go through the effort of adding captions to your video content so that they can follow along with what's happening in your videos.
This might sound like a lot of work. But it's actually easier to add captions to video content than you might think. These captions are also going to work wonders for your videos as they'll serve as attention-grabbers that will make people stop and take notice of your video content.
If you want to prevent people from scrolling right past your videos when you post them, they'll need to have captions included. It'll open your videos up to a whole new audience.
Applying SEO Strategies to Video Content
Search engine optimization is something that businesses have been using on their websites for years now. They rely on SEO to help them to bring in more traffic organically.
But nowadays, many companies are also beginning to use SEO strategies for their video content. They're coming up with SEO-friendly titles and descriptions for their videos to increase the chances of people coming across them.
This is something that you'll want to keep in the back of your mind each and every time that you post new video content online. You should try to utilize SEO strategies to make it simple for people to track down the content that you're posting.
Posting Video Content On as Many Social Media Sites as Possible
Once upon a time, businesses could post their video content almost exclusively on YouTube. It was the place where everyone went to watch videos, so it only made sense for companies to put their videos up there.
You should still get into the habit of posting your company's video content on YouTube whenever you have it ready to go. But you shouldn't stop there!
In addition to posting video content on YouTube, you should also find ways to post it to just about any other social media sites that you can think of. This will include:
- And more!
Posting killer video content on a social media site like Instagram is one of the best strategies to get more likes. The more engaging that your content is, the better it'll play on social media.
Generating Live Video Content
While it's a great idea for you to post regular video content to your various social media accounts, you should also take advantage of the fact that you can go "live" on many social media sites these days. What exactly does this mean?
Well, it means that you can essentially live stream just about anything that you want on sites like Facebook, Twitter, Instagram, etc. This is a fantastic way for you to engage with your social media followers at any point throughout the course of a day.
If your company ever holds events, they'll give you a great opportunity to live stream. You can also live stream any announcements that your company might want to make to the world.
A word to the wise: You don't want to go live on social media too much. If you start doing it every single day, it'll only be a matter of time before people start to get tired of it and stop following you.
But if you pick and choose the right spots, you can keep your customers interested in your company by going live. It's something that would have seemed like a pipe dream just a few short years ago.
Creating Vlog-Style Video Content
There isn't anything particularly new about creating vlogs. People have been creating them for a long time now and using them to show people what they're up to on a daily basis.
But believe it or not, vlogs still haven't fallen out of favor among the internet crowd. If you create a vlog that is interesting enough, you might be able to drum up plenty of attention for it.
The great thing about using vlogs as part of your video content marketing strategy is that these vlogs can literally be about anything that you want. You can touch on any topics that you think might be interesting to your audience.
You can also respond to things that your customers say and do through the usage of vlogs. They've become a very effective tool for those in the business world when it comes to staying connected to customers in real-time.
Using Video Content to Post Social Media Stories
One of the reasons why it's so important for companies to create video content these days is because it provides them with the opportunity to show off their personality.
It doesn't matter if you work for a paper company, a restaurant, or a toy manufacturer. Your company has a unique personality that you can put on full display when you post video content.
You can, of course, show off your company's personality through longer-form videos. But the most efficient way to get your company's personality across might be by posting social media stories. So many companies are shooting short social media stories and posting them online in an attempt to humanize their brands.
Since you're going to be posting other videos on social media anyway and going live on social media from time to time, you'll also want to figure out how to create compelling stories for the social media crowd. It'll give some life to your company and demonstrate what your employees are like behind the scenes.
Just like with going live on social media, you don't want to go too wild with social media stories. But there's nothing wrong with posting several of them each week if you can.
Making the Jump to AR and VR Video Content
If you're just starting to create video content for your company, you might not want to dive headfirst into creating augmented reality (AR) and virtual reality (VR) videos just yet. This is going to be advanced-level stuff for those who aren't familiar with creating video content.
But once you get your feet wet in 2022 and have a bunch of video content posted, you might want to dabble in creating AR and VR content. It'll make your company look way ahead of the curve and give people a brand-new perspective of your business.
Again, creating AR and VR video content is not going to be for everyone. If you try to create this kind of content and don't know what you're doing, it might look like a mess and give people the wrong impression of your company.
But you should, at the very least, keep one eye on some of the AR and VR video content that larger companies are producing. It'll give you something to strive for in the not-too-distant future.
Coming Up With User-Generated Content
Many of the videos that your company posts are going to feature you, your employees, and your company's product. The spotlight is going to be on you for the most part.
But every now and then, you should think about branching out and asking your customers to help you create content. You should put together contests that provide them with a chance to send in their own videos to you.
As long as you go about doing this in the right way, you can then use these videos to create user-generated video content. It'll have a much bigger impact when you post it because people will want to look for themselves in your videos.
Some surveys have shown that user-generated video content is actually the best kind of content that you can post on behalf of your business. It'll get people talking and engaging with your content and make it possible for you to build lasting relationships with many of your customers.
It will take a little bit of work on your part to gather videos from your customers to create user-generated video content. But it'll be well worth it in the end.
These Are Some of the Video Content Marketing Trends That Should Be On Your Radar in 2022
Are you feeling a little bit overwhelmed right now after hearing about all the different video content marketing trends for 2022? Try not to feel that way!
Although there are tons of trends to keep up with these days, you don't have to jump on every trend right away. You can pick and choose which trends you think will work best for you and utilize them as you set out to create video content.
Before long, you'll be coming up with the kinds of engaging content that will appeal to your customers. This content will also start to appeal to people that aren't your customers yet and get them excited about your brand.
Would you like to discover some more smart marketing strategies for your business? Find them by browsing through the rest of the marketing-related articles on our blog.