Failing to reach as many people with your business as you would like? Looking for ways to get new customers and clients online?
If you want to reach more people and start marketing your business on social media, Instagram is a great place to be. Instagram is the third most popular social media platform and has over 2 billion monthly active users, so it's well worth taking your business onto the platform.
In this quick guide, we'll tell you how to use Instagram for business.
Set Up a Business Profile
The first step to using Instagram for business is a simple but important one. You need to make sure that you have a business Instagram account.
To do this, you'll need to follow the steps to create a personal account first. Then, you'll need to go to your account settings and click "Switch to Professional Account" to convert your profile to a business account.
A business account comes with a variety of useful features and will allow you to run ads and get more insight into your audience.
Start Posting High-Quality Content
A key part of using Instagram for business is making sure that you're posting great content on a regular basis.
You should be familiar with the different types of content that you can post. Feed posts are the primary posts on Instagram and will remain on your profile after posting. Posting stories and reels can also be useful.
To post the best content on the platform, be sure that you're keeping up with all of the latest trends. You may want to learn more about the top 2021 social media marketing trends to make sure that you're in the loop.
Interact With Your Followers
If you want to do well on Instagram with your business, you need to make sure that you're treating the platform like a two-way street. When followers engage with your content and leave comments, make sure that you reply to them personally.
You should aim to be as personable and friendly with your followers as possible. Interacting with other Instagram users will help you build real connections that can lead to getting new customers and clients.
Track Your Progress
When using Instagram for your business, make sure that you're tracking your progress. Instagram has some basic built-in analytics tools available to use and there are other third-party tools that can be helpful to use as well.
Be sure to track your engagement on the platform to see whether your social media efforts are paying off. Make sure that your activity is leading to more website visitors and sales as well.
Know Your Goals
Remember that when using social media sites such as Instagram for your business, it's important to be clear about what your goals are. While building up your numbers on Instagram can be exciting, tie your progress on the platform to real business goals and motivations as well.
Be sure that you're working to lead people off of the platform to your business website. You should be aiming to capture leads and get sales as a result of using Instagram.
Understanding How to Use Instagram For Business
If you're trying to learn how to use Instagram for business, be sure to start with the tips listed above. By following the above steps, you'll be able to get started out on the right foot.
Searching for more helpful social media tips? Read over our blog now to find more small business advertising advice.