Monday 27 November 2023

Sex trends to propel us into the first fully “back to normal” year

Ways in which Sex Will (Not) Change In 2024

With all our predictions for 2023, the sex trend that dominated the year was going back to the pre-2020 ways. The pandemic made dating less accessible, but as the world has reclaimed freedom there's more opportunity to start over again and feel comfortable reaching out to people, forming deep connections and finding love.

The sex toy industry is uniquely robust, having already weathered all sorts of woes, and yet it still grows and continues to resist the economic trends. And as the world's leading pleasure brand LELO is uniquely placed to predict what the next year holds for sex, and define what the new normal will be for
pleasure-seekers all over the world.


The trends in sexual wellness strongly indicate a shift in attitudes to being more flexible and open-minded regarding our sex lives. We see this reflected in the normalising of sexual acts, desires and attitudes previously hidden, and these have the potential to boost the economies around the world. As explored by the LELO Report 2023eariler this year, which draws on existing academic research as well as a commissioned survey, happiness is a major driver of productivity:
  • with 9 out of 10 people worldwide agreeing that the happier they are, the more productive they are at work;
  • and 7 out of 10 would gladly utilise days off work to focus on self-love and thus in turn work on their productivity if offered the opportunity.
With the global hangover from Covid 19 and ongoing global crises keeping productivity at low levels across the world, small changes can make enormous differences on a larger scale. Happiness, being one of those changes, can be achieved through behavioral changes as small as orgasms and bedroom intimacy, and as LELO proposed, additional days off in the form of self-love days. Changes such as these cost next to nothing, but require some creative thinking from governments, employers and their employees, snd can in turn bring about an increase in the productivity of up to 20%, and have an effect on poverty and living standards.

Wellness Travel

Having successfully weathered the recent crisis, the tourism industry is beginning to adapt to the challenges of the post-pandemic era. Prompted by COVID, people have become more aware of their physical and mental health, leading to the growth of so-called wellness travel. This trend primarily focuses on travelling to achieve and maintain the best health and life balance through activities such as spa and yoga. And sexual wellness. This is by no means the same as sex tourism. It is all about the pleasure from home on the go. And the industry is responding by creating more and more discreet toys that you can take with you without getting flagged at airport security, yet that can still greatly enhance your pleasure during travels, i.e. offer powerful stimulation in a small, travel-friendly form. So go on, book that holiday for 2024. You will not have to buy a new suitcase to experience new highs once you get there.

Erotic playlist(s)

A recent theory suggested the key to orgasm is rhythm. Adam Safron, from Northwestern University in Chicago, proposed a theory of dependency of sexual pleasure on rhythms, claiming that (dumbed down) sexual pleasure is a kind of trance and orgasm is all about rhythmic timing. The idea that sex triggers activity of a rhythmic nature in the mind resonates especially in the era of music apps and the ability to create multiple specially curated playlists for any occasion, like foreplay, solo and/or couple play. If you are opening Deezer or Spotify as we speak just bear in mind that research reveals 119 BPM to be the sexiest of all tempos. Wink, wink, nudge, nudge.


Like orgasm itself, we have been building up to this. Remember grinding/humping? Rubbing a vulva against e.g. your partner's thigh or the chair armrest? This is how many of us have experienced our first orgasms. And this extremely pleasurable technique is unjustly being overlooked. And now there is a new contender in town – shallowing.  In a nutshell, shallowing is considered the masturbation technique that can dramatically intensify female sexual pleasure. Believe it or not, you may have already been finding pleasure by (strong emphasis) lightly stimulating the entrance of your vagina during solo play or play with your partner. Shallowing means lightly entering the vagina with just the tip of the penis or fingers or leveraging the tongue or toy at the vaginal entrance, which has specific nerve endings causing mind-blowing sensations.  Best of all, this technique is specific to women. Finally!

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